18: Get Your Branding A-Game on with Mallika Malhotra

Do you bring your personality into your branding? Should you?

We are answering this question and more in this episode all about branding. I’m excited to be joined by the best branding expert around, Mallika Malhotra.

We’re covering how to niche down, why you should niche down, and whether or not your personal identity should shine through your professional brand.

Mallika Malhotra of MikiFoto + Co is an award-winning brand builder, professional photographer, business mentor, and author of The Brand Photography Playbook. After years of working in corporate advertising, she now helps women entrepreneurs master their stories, show up as the face of their business and create their brand empires. It’s her mission to empower women to stop hiding and to start emerging as leaders.

She is a strong believer in getting out of her comfort zone, taking action, and implementing ideas. Her friends and clients call her the brand energizer! When she’s not taking pictures or building brands, she’s at home with her three sons and husband, drinking coffee or red wine and dreaming about their next global adventure


In Today’s Episode We Discuss:


  • Giving yourself space and grace to grow
  • Remembering that things don’t happen overnight
  • The value of spending time to discover who you are
  • Giving yourself permission to dream
  • How to keep taking action
  • Why it’s okay to merge your personality with your brand
  • How to have fun in your business
  • Balancing being a leader and being authentic
  • Why having a niche is so valuable
  • Why it’s important to remember that nothing is set in stone
  • Some of the biggest mindset blocks around niching down


Building a brand is so much fun, but it can also be a little scary when you’re doing it on your own and wondering if you’re making the right choices.

I hope Malika answered some of your questions in this episode, and I hope that you walk away from it more confident in your brand than ever!

I’d love to hear what you thought of this episode and what you’d like to hear more of, so leave a review and find me on social media to share your thoughts!



Resources Mentioned:


Miki Foto’s Free Brand Visibility Booster 


Follow @mikifotoco on Instagram 

Follow Miki Foto + Co on Facebook 

Connect with Mallika on LinkedIn

Join the Brand Confidential Facebook Group


Download the Get All A’s Venn Diagram


Review on Apple Podcasts:

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My name is Susan Vernicek, and I’m a mindset coach, speaker, and author. My signature offer is the Mindset + Achieve™ Course and Coaching Program. It’s a high-touch, all-inclusive coaching and membership program that brings simplicity and consistency to your MomLife + BizLife. My proven framework helps Mompreneurs discover their own customized formula for self-care, family time, and a profitable business so they can become confident women, conscious mothers, and badass business owners.

If this support sounds like the kind of support that you need in your MomLife + BizLife, I encourage you to schedule a consult call with me! You can do that here: http://susanvernicek.com/chat

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